GTM-OS by Marketing.MBA

The Go-To-Market Operating System for 7-Figure Operators

Stop Adding Tactics. Install The System That Scales To 8 Figures

GTM-OS connects positioning, lead generation, ads, nurture, sales, and tracking into one operating system, so every dollar you spend, every campaign you launch, and every rep on your team runs from the same strategic DNA. Built on 14 years and $1.5B+ in client-generated revenue.

One Connected System: Positioning, lead gen, ads, nurture, sales, and tracking working together instead of isolated tactics fighting each other.

Deploy, Don't Build: Ad frameworks, funnel structures, email sequences, creative templates, and sales scripts ready to customize and launch in your first week.

REMI AI Included: Generate complete campaigns in 40 minutes instead of 10 weeks. Research, copy, landing pages, emails. $10,000 in credits included.

Talk to Our Team

Not every business qualifies. Let's find out if GTM-OS fits.

$1.5B+ in client revenue · 400+ brands scaled · 14 years of marketing infrastructure · Named Marketer of the Year 2022 & 2023

The Tactics That Got You to 7 Figures Are the Same Ones Keeping You Stuck There

You have an infrastructure problem disguised as a marketing problem. Here's how it actually looks:

You Spend, But You Can't Attribute

You're spending $30K, $50K, $100K+ a month in ads. But you can't tell which campaign actually generates revenue. At the end of the month, you hope the numbers work out. That's not marketing. That's gambling with a nice dashboard.

You're Stuck on One or Two Channels

You know there's more out there. LinkedIn, YouTube, webinars, partnerships. But you don't have the system to expand without burning cash. So you double down on what used to work, even though the returns keep shrinking.

Nothing Connects

Your landing page says something different than the ad. The email references an offer that expired two weeks ago. Every asset lives in isolation. There's no strategic DNA connecting your marketing. So nothing compounds.

Every Decision Still Runs Through Your Desk

Every campaign needs your sign-off. Every hire underperforms because there's no playbook to follow. You try to document systems, but you don't have time because you're drowning in day-to-day operations. You are the bottleneck, and you know it.

Your Team Isn't Bad. Your System Is Missing

Nobody on your team is bad at their job. They're just running five different processes because nobody ever gave them one system. Different skill levels, different tools, different ways of doing things. You're not managing output, you're managing chaos.

There's Activity, But No Progress

New creatives go live. Content gets posted. Ads get launched. But none of it is optimized for maximum growth. It's motion disguised as progress. Your team is busy. Your revenue is flat.

You Spend, But You Can't Attribute

Nothing Connects

Your Team Isn't Bad. Your System Is Missing

You're Stuck on One or Two Channels

Every Decision Still Runs Through Your Desk

There's Activity, But No Progress

More content won't fix this. More ads won't fix this. More work won't fix this. What you need isn't a new tactic. You need a new operating system.

Talk to Our Team

Not every business qualifies. Let's find out if GTM-OS fits.

What Happens When Your Infrastructure Actually Works

This is what GTM-OS installs. Not theory. Not motivation. A system that runs.

"We need better ads"

You know exactly why people buy from you and not your competitor. Positioning that makes competition irrelevant.

"Let's test this channel and see"

You know your allowable CAC and payback period before you spend a single dollar. No guesswork.

"I think our market wants this"

You have the exact language, objections, and buying triggers your prospects use. Word for word. Extracted, documented, deployed.

"I need to be on every sales call"

Your team closes consistently using the same proven framework. Scalable systems that work whether you spend $50K or $300K/month.

"Sales calls with ice-cold strangers"

Conversations with prospects who already understand your value. Pre-sold before they show up. Your sales team will wonder what happened.

"I think this campaign might be working"

You know exactly which dollar produces which result. Data, not gut feelings. Not "the agency said it's performing."

Predictable Revenue Starts With Proper Infrastructure

Three Steps from Scattered Tactics to Scalable Infrastructure

It's an operating system we install in three phases.

Strategic Kickoff: Find the Constraint

This isn't a discovery call with generic questions. You sit down with our senior team, the same people behind $150M+ in campaign revenue, and we pull apart your business. Ad spend, channel mix, sales cycle, team structure, unit economics.

From there, we build your marketing strategy for the next 12–36 months. Designed to 3–5x your revenue while keeping or increasing your margins. Not a generic framework. A real roadmap based on your numbers, your market, your economics.

You know exactly where to focus first, and what's actually limiting your growth.

The System: Execute With Precision

Paint-by-numbers for your entire go-to-market engine. Every step mapped out. A system proven across 400+ businesses.

Ad frameworks, funnel templates, email sequences, sales scripts, tracking architecture. All connected. All from the same strategic DNA.

Plus REMI AI. Complete campaigns in 40 minutes instead of 10 weeks. Every asset built from the same foundation, so your ad, your landing page, and your email tell the same story.

Your team stops running five different systems and starts running one proven process.

Installation & Ongoing Optimization

Weekly expert calls across strategy, copywriting, media buying, and sales. 10 individual 1:1 consulting calls where we open your funnel, your ads, your numbers and fix what's broken.

Every week, the system identifies your next constraint. Fix it, deploy, measure, repeat. Every improvement stacks on the last.

You stop managing chaos and start managing output.

Strategic Kickoff: Find the Constraint

This isn't a discovery call with generic questions. You sit down with our senior team, the same people behind $150M+ in campaign revenue, and we pull apart your business. Ad spend, channel mix, sales cycle, team structure, unit economics.

From there, we build your marketing strategy for the next 12–36 months. Designed to 3–5x your revenue while keeping or increasing your margins. Not a generic framework. A real roadmap based on your numbers, your market, your economics.

You know exactly where to focus first, and what's actually limiting your growth.

The System: Execute With Precision

Paint-by-numbers for your entire go-to-market engine. Every step mapped out. A system proven across 400+ businesses.

Ad frameworks, funnel templates, email sequences, sales scripts, tracking architecture. All connected. All from the same strategic DNA.

Plus REMI AI. Complete campaigns in 40 minutes instead of 10 weeks. Every asset built from the same foundation, so your ad, your landing page, and your email tell the same story.

Your team stops running five different systems and starts running one proven process.

Installation & Ongoing Optimization

Weekly expert calls across strategy, copywriting, media buying, and sales. 10 individual 1:1 consulting calls where we open your funnel, your ads, your numbers and fix what's broken.

Every week, the system identifies your next constraint. Fix it, deploy, measure, repeat. Every improvement stacks on the last.

You stop managing chaos and start managing output.

Everything You Need to Go from 7 to 8 Figures

Nine modules covering strategy, execution and identity.

Strategic Positioning Engine

Lead Generation Math

Customer Intelligence System

Scalable Acquisition Infrastructure

Nurture & Conversion Systems

Sales Process Architecture

Tracking & Attribution Infrastructure

Optimization & Growth Engine

8-Figure Identity Shift

Strategic Positioning Engine

Lead Generation Math

Customer Intelligence System

Scalable Acquisition Infrastructure

Nurture & Conversion Systems

Sales Process Architecture

Tracking & Attribution Infrastructure

Optimization & Growth Engine

8-Figure Identity Shift

Marketing.MBA GTM-OS

One connected system. Deploy in weeks, not months. Own it forever.

What's included:

Strategic Kickoff at start + every 6 months

9 connected system components (Positioning → Tracking → Optimization)

Complete template library: ads, creatives, funnels, emails, sales workflows, tracking dashboards

Weekly live calls: strategy, copywriting, media buying & sales

10 individual 1:1 consulting calls over 12 months

REMI access with $10,000 included

Private operator community

12 months full access

Talk to Our Team

Not every business qualifies. Let's find out if GTM-OS fits.

Weekly Live Calls + 1:1 Consulting

Live implementation sessions every week, plus direct 1:1 strategy support to install the GTM Operating System inside your business.

Private Operator Community

7- and 8-figure operators in one dedicated community. Share wins, get feedback, find solutions. Dedicated channels, not a Facebook group full of beginners.

REMI AI Engine

12 months of REMI access (including $10,000 credit) plus entry into a private founder community operating at the $1M-$100M level.

One System. Every Asset. Same Strategic DNA

Imagine every ad, every landing page, and every email comes from the same strategic foundation. That's what GTM-OS installs. Here's what you deploy:

Strategy & Positioning

• Market Positioning Framework
• Competitor Gap Analysis
• Voice of Customer Extraction
• Category Dominance Map

Feed real market data into every campaign, every asset, every sales conversation.

Ads & Creatives

• Ad Frameworks & Hook Templates
• Creative Testing Protocols
• Platform-Specific Formats (Meta, LinkedIn, YouTube, Google)
• REMI AI Ad Generation

Test faster than your competition can plan.

Email & Nurture Sequences

• 30-Day Welcome Flows
• Re-Engagement Sequences
• Sales Follow-Up Automation
• Testimonial & Review Capture

Systems that run 24/7 and move leads from interest to readiness.

Sales Frameworks & Scripts

• 30-Day Welcome Flows
• Re-Engagement Sequences
• Sales Follow-Up Automation
• Testimonial & Review Capture

Your team closes without you on every call. Proven across €50M+ in closed revenue.

Funnels & Landing Pages

• Opt-In Pages
• Webinar Funnels
• VSL & Sales Pages
• Application Funnels

Customize to your brand, connect to your tracking, launch. No building from scratch.

REMI AI: Create at Machine Speed

• Market Research & Psychological Profiling
• Ad Copy & Landing Page Drafts
• Email Sequences & Social Content
• Full Campaign Architecture

Complete campaigns in 40 minutes instead of 10 weeks. 4 million tokens per session. $10,000 in credits included.

Tracking & Dashboards

• Full Attribution Setup
• Revenue & Cost Tracking
• Funnel Diagnostics
• Real-Time Performance Dashboard

One dashboard that tells the truth. Diagnose leaks in minutes, not months.

Talk to Our Team

Not every business qualifies. Let's find out if GTM-OS fits.

Why "More" Isn't the Answer. Leverage Is.

Most 7-figure businesses try to scale by doing more. More ads, more content, more hires, more hours. That's linear growth. Addition.

Asymmetric leverage is multiplication. Finding the one move that produces outsized returns.

• A positioning shift that makes competition irrelevant.

• A tracking fix that reveals a 30% revenue leak.

• A creative angle that cuts your CAC in half.

GTM-OS is built on this principle. You don't need more. You need the right infrastructure to find and exploit leverage points systematically.

That's how we took a consulting company from $1.7M to $110M. Not by spending 60x more on ads. By building infrastructure that compounds.

Talk to Our Team

Not every business qualifies. Let's find out if GTM-OS fits.

This Is What Happens When You
Fix The Infrastructure First.

This Is What Happens When You Fix The Infrastructure First.

This Is What Happens When You
Fix The Infrastructure First.

We've generated over $1.5B in client-generated revenue by installing this exact workflow.

Consulting Company

From $1.7M Plateau to $110M+ Revenue

Problem:

Stuck at $1.7M revenue plateau with unclear positioning, basic webinar systems, and no advanced digital strategy to break through the competitive consulting market.

What We Installed:

Complete strategic positioning overhaul. Distinctive brand identity. Sophisticated Meta and YouTube campaigns. High-converting landing pages and full digital marketing infrastructure.

Result:

$110M+ revenue over 6 years. 559% ROAS sustained over 5+ years. 100% average yearly sales growth. 92,000+ books sold. Two webinars that each generated over $1M.

Sales Trainer (7 years)

Generated $115M+ Revenue
Sales Trainer

$115M+ Revenue and Category Domination

Generated $115M+ Revenue
Sales Trainer

Problem:

Positioned as one of many trainers. No expert status. Credibility gap in a competitive sales training market.

What We Installed:

National expert positioning. Strategic campaigns scaling to 1,000+ seminar attendees. Systematic event scaling infrastructure.

Result:

$115M+ revenue over 7 years. 82,500+ event tickets sold. 92 webinars filling 1,000+ seat venues. 300,000+ book sales. Became the household name in European sales training.

Copecart (Payment Platform)

From $0 to $1.3 Billion GMV — Bootstrapped

Problem:

Bootstrapped startup competing against established players. Needed exponential growth without proportional marketing cost increases.

What We Installed:

Asymmetric leverage strategies. Viral campaigns instead of traditional paid acquisition. Strategic summits. Marketing automation systems that scale without proportional resource increases.

Result:

$1.3 billion GMV. 1M+ users. 80,000+ merchants. TV campaign peaked at 45,000 monthly registrations. 10-figure revenue with only $3–4M total ad spend over 7 years.

“
“We got so many great insights from Marketing.MBA alone that probably saved us 10 times the investment.“
Adrian Kiwus
CEO/ Consulting COmpany
“
"The collaboration with Raoul and his team is very productive and uncomplicated. A very fruitful and great collaboration."
Tobias Kurz
CEO/ fitness agency
“
"You get results every week when you work with Raoul. There's no way to prevent that!"
Roland Wienen
CEO/ Consulting COmpany
“
"After working with Raoul, we were able to recoup the costs immediately — an instant success."
Julian & Max Bertlein
CEO/ Real estate COmpany

“
“We got so many great insights from Marketing.MBA alone that probably saved us 10 times the investment.“
Adrian Kiwus
CEO/ Consulting COmpany
“
"The collaboration with Raoul and his team is very productive and uncomplicated. A very fruitful and great collaboration."
Tobias Kurz
CEO/ fitness agency
“
"You get results every week when you work with Raoul. There's no way to prevent that!"
Roland Wienen
CEO/ Consulting COmpany
“
"After working with Raoul, we were able to recoup the costs immediately — an instant success."
Julian & Max Bertlein
CEO/ Real estate COmpany

Get the Infrastructure That Took 400+ Businesses From 7 to 8 Figures

This isn't for aspiring entrepreneurs. It's for operators with traction who need systematic infrastructure. We help you multiply it through engineering.

Marketing.MBA GTM-OS

One connected system. Deploy in weeks, not months. Own it forever.

What's included:

Strategic Kickoff at start + every 6 months

9 connected system components (Positioning → Tracking → Optimization)

Complete template library: ads, creatives, funnels, emails, sales workflows, tracking dashboards

Weekly live calls: strategy, copywriting, media buying & sales

10 individual 1:1 consulting calls over 12 months

REMI access with $10,000 included

Private operator community

12 months full access

Talk to Our Team

Not every business qualifies. Let's find out if GTM-OS fits.

Built by Practicioners, Not Teachers

There are a lot of experts in this industry who make money teaching others how to make money. That's their business model, teaching.

We make our money building infrastructure for real businesses. GTM-OS is the distilled output of 14 years and more than 100,000 hours of building growth systems. Not in a classroom. In the market.

Every framework inside GTM-OS was tested with real ad spend, real sales teams, and real revenue targets. The same infrastructure we use to run our own companies today.

Raoul Plickat

Founder, gtm os

$1.3B GMV bootstrapped

Built some of Europe’s largest personal brands. Bootstrapped CopeCart to $1.3B GMV and scaled Pressmaster.ai to $1.2M ARR in 7 months. Named Germany’s Marketer of the Year in 2022 and 2023. Leads 100+ employees across five continents.

Artur Torka

Growth Strategy & Media Buying

$30M+ generated via paid

$30M+ revenue generated through paid acquisition. Managed over $6M in ad spend in 2022 alone. Develops growth strategies based on each company's specific situation, not generic playbooks.

Petrit Hyseni

Sales Strategy & High-Ticket Conversion

$50M+ closed

$50M+ closed via phone and Zoom. Leads a 20-person sales team. Structured, trust-driven sales processes for complex B2B deals.

Jannik Löhr

Demand Generation & Funnel Strategy

$6M+ via webinars in 2023

$6M+ generated via webinars and email in 2023. Drives demand across four companies through funnels and campaign execution. Same systems applied inside GTM-OS.

GTM-OS Is Not For Everyone

This is built for operators with traction who need infrastructure. Not beginners looking for their first sale.

→

This Is NOT For You If:

You're pre-revenue or still searching for a product-market fit

You're below $1M in annual revenue

You haven't invested in paid acquisition before

You're looking for motivation or mindset-only content

You expect results without implementation. This is infrastructure you install, not content you consume

You're a Perfect Fit If:

You make $1M–$5M+ in annual revenue

You have customers but growth feels chaotic or bottlenecked

You spend on ads but can't tell which campaign actually generates revenue

You know tactics work, but nothing connects into a system

You sell high-ticket or complex offers (B2B, premium services, SaaS)

You're ready to install infrastructure, not watch videos

Talk to Our Team

Not every business qualifies. Let's find out if GTM-OS fits.

The Questions Every 7-Figure Operator Asks Before Commiting.

You're not the first. Here's what you need to know.

"What does this actually look like day-to-day?"

You start with a 2-hour Strategic Kickoff where our senior team identifies your biggest constraint. From there, you deploy the relevant templates: ads, funnels, emails, tracking. Customized to your business. Every week, live calls for direct feedback. 1:1 consulting when you need deep input. Most clients see their first constraint fixed within 30 days.

"How much time do I actually need to invest?"

This is not a 'set it and forget it' product. You're installing infrastructure. That takes work. Expect 3–5 hours per week for the first 4–6 weeks. After that, it shifts to weekly optimization: reviewing data, joining calls, refining what's running. The system does the heavy lifting, but you need to show up.

"What kind of return can I expect?"

Depends on your starting point, market, and execution speed. One client generated $10M in 7 months with 8.65x ROAS. A real estate company scaled from $2M to $30M. A consulting company went from $1.7M to $110M over 6 years. We guarantee the infrastructure. The returns depend on how fast you deploy.

"Does this work for my specific industry?"

400+ businesses across consulting, coaching, SaaS, agencies, fitness, real estate, finance, and fashion. The system is built on principles that apply across any high-ticket or complex offer: positioning, unit economics, customer psychology, attribution. The templates get customized to your market. The frameworks are universal.

Talk to Our Team

Not every business qualifies. Let's find out if GTM-OS fits.

Why This Isn't Another Course

Most programs teach you theory and tell you to figure it out. GTM-OS gives you the infrastructure to install. Here's what that means in practice:

Traditional Course

GTM-OS

Why It Matters

Time to Value

Watch 30 to 40 hours of videos before doing anything

Strategic Kickoff, then deploy templates in week one

You're executing in week one, and continuing to invest 3-5h/week to build properly.

Starting Point

Build everything from scratch

Proven templates ready to customize and launch

You're not starting from zero. You're starting from systems tested across 400+ businesses.

Support

"Here's a template, good luck"

Weekly live calls + 10 individual 1:1 consulting sessions

Templates without context fail. You get both the system and the people who built it.

Tracking

"Set up tracking" with no specifics

Complete tracking architecture with step-by-step installation

80% of marketing advice is useless without tracking infrastructure. We install it first.

AI Integration

Use ChatGPT and hope for the best

REMI AI, trained on 14 years of proven frameworks. Coherent output.

Generic AI gives you fragments. REMI gives you a complete, connected campaign in 40 minutes.

Ownership

Access expires or requires renewal

Infrastrucure you own forever

No subscription. No Dependency. Your system. Forever.

Talk To Our Team

Time to Deploy

Traditional Course

GTM-OS

Watch 30 to 40 hours of videos before doing anything

Strategic Kickoff, then deploy templates in week one

Why It Matters: You don't have 40 hours. You need to deploy, not watch.

Starting point

Build everything from scratch

Proven templates ready to customize and launch

Why It Matters: You're paying for proven systems, not starting from zero.

Support Level

"Here's a template, good luck"

Weekly live calls + 10 individual 1:1 consulting sessions

Why It Matters: Templates without context fail. You get both.

Tracking Setup

"Set up tracking" with no specifics

Complete tracking architecture with step-by-step installation

Why It Matters: 80% of marketing advice is useless without tracking infrastructure.

Tracking Setup

Use ChatGPT and hope for the best

REMI AI, trained on 14 years of proven frameworks. Coherent output.

Why It Matters: You need both understanding AND ready to deploy systems.

Ownership

Access expires or requires renewal

Infrastrucure you own forever

Why It Matters: Most courses give you access. This gives you the infrastructure.

Talk To Our Team

Frequently Asked Questions.

Everything you need to know about the program, who it's for and how fast you can deploy.

How is GTM-OS different from other marketing courses or programs?

Is this for my business size and type?

How quickly will I see results?

Do I need a team to make this work?

What does REMI AI actually do?

What happens on the qualification call?

Got More Questions?

Book a Call to find out if Marketing.MBA is right for your business.

Talk to Our Team

Not every business qualifies. Let's find out if GTM-OS fits.

The Infrastructure That Turns Good Businesses Into Category Leaders

Built by the team behind over $1.5B in client-revenue in the last 14 years.

Marketing.MBA GTM-OS

One connected system. Deploy in weeks, not months. Own it forever.

What's included:

Strategic Kickoff at start + every 6 months

9 connected system components (Positioning → Tracking → Optimization)

Complete template library: ads, creatives, funnels, emails, sales workflows, tracking dashboards

Weekly live calls: strategy, copywriting, media buying & sales

10 individual 1:1 consulting calls over 12 months

REMI access with $10,000 included

Private operator community

12 months full access

Talk to Our Team

Not every business qualifies. Let's find out if GTM-OS fits.

Enter Password

Stop Adding Tactics. Install The System That Scales To 8 Figures

Stop Adding Tactics. Install The System That Scales To 8 Figures

Stop Adding Tactics. Install The System That Scales To 8 Figures

The Tactics That Got You to 7 Figures Are the Same Ones Keeping You Stuck There

The Tactics That Got You to 7 Figures Are the Same Ones Keeping You Stuck There

The Tactics That Got You to 7 Figures Are the Same Ones Keeping You Stuck There

What Happens When Your Infrastructure Actually Works

What Happens When Your Infrastructure Actually Works

What Happens When Your Infrastructure Actually Works

Three Steps from Scattered Tactics to Scalable Infrastructure

Three Steps from Scattered Tactics to Scalable Infrastructure

Three Steps from Scattered Tactics to Scalable Infrastructure

Everything You Need to Go from 7 to 8 Figures

One System. Every Asset. Same Strategic DNA

One System. Every Asset. Same Strategic DNA

One System. Every Asset. Same Strategic DNA

This Is What Happens When You Fix The Infrastructure First.

This Is What Happens When You Fix The Infrastructure First.

This Is What Happens When You Fix The Infrastructure First.

Consulting Company

Consulting Company

Sales Trainer (7 years)

Sales Trainer (7 years)

Generated $115M+ Revenue Sales Trainer

Generated $115M+ Revenue Sales Trainer

Copecart (Payment Platform)

Copecart (Payment Platform)

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Get the Infrastructure That Took 400+ Businesses From 7 to 8 Figures

Get the Infrastructure That Took 400+ Businesses From 7 to 8 Figures

Get the Infrastructure That Took 400+ Businesses From 7 to 8 Figures

Built by Practicioners, Not Teachers

Built by Practicioners, Not Teachers

Built by Practicioners, Not Teachers

GTM-OS Is Not For Everyone

GTM-OS Is Not For Everyone

GTM-OS Is Not For Everyone

The Questions Every 7-Figure Operator Asks Before Commiting.

The Questions Every 7-Figure Operator Asks Before Commiting.

The Questions Every 7-Figure Operator Asks Before Commiting.

Why This Isn't Another Course

Why This Isn't Another Course

Why This Isn't Another Course

Frequently Asked Questions.

Frequently Asked Questions.

The Infrastructure That Turns Good Businesses Into Category Leaders

The Infrastructure That Turns Good Businesses Into Category Leaders

The Infrastructure That Turns Good Businesses Into Category Leaders

This Is What Happens When You
Fix The Infrastructure First.

This Is What Happens When You
Fix The Infrastructure First.

Generated $115M+ Revenue
Sales Trainer

Generated $115M+ Revenue
Sales Trainer