Free · 30-minute video training + Google Sheet
Cheap leads look like a win until the calls start. Too many of them are unqualified, and each qualified call ends up costing you more. This free 30-minute training and Google Sheet, built for high-ticket lead generation, show what each qualified appointment costs and which leads are worth paying more for.
The 30-minute video training. Why a cheap lead can cost twice as much per qualified call, and what to pay for instead.
The Monday sheet. Each metric turns green, amber or red, so you know the one thing to change this week and can leave the rest alone.
A 6-month example file. Watch one “cheaper leads” month break a healthy pipeline, and see how it was fixed.
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Free. Your access arrives by email within minutes.
From the team behind $1.5B+ in revenue for 500+ brands.
Built by a team judged on money in the bank
Marketing.MBA was founded by Raoul Plickat, twice named Germany’s Marketer of the Year. We install go-to-market operating systems for 7-figure personal brands, agencies and SMEs. Raoul also built Copecart to $1B in transaction volume and leads more than 300 people across his CreatorGroup. We judge every system we build on money in the bank account instead of numbers in a dashboard, and this sheet applies that to every ad you run.
revenue generated for clients
scaled: personal brands, agencies and SMEs
in performance marketing
Germany’s Marketer of the Year, 2022 and 2023