Marketing.MBA

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We help companies build demand and teach marketers the craft behind it.

Everything a brand needs to be seen. Everything it needs to sell.

Our agency builds the revenue systems. Our consulting programs teach the customer psychology, message strategy, and AI-enabled execution that make those systems work.

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  • CopeCart

    $1,300,000,000

    gross merchandise volume (GMV)

    Created one of the fastest growing payment platforms in 7 years with 1M+ users through viral marketing and $4M in ad spend.

    Case Study

    Payment Processing

    Consulting Company

    $110,000,000+

    generated revenue

    Achieved 6,370% revenue growth, 559% ROAS and 17k+ qualified leads through $17M+ in ad spend, clear positioning and strategic marketing assets.

    Case Study

    Consulting

  • Pressmaster.ai

    $1,300,000

    Annual Reccuring Revenue (ARR)

    Achieved 4x ARR growth and 400% user expansion in 7 months across American markets through strategic email funnels and high-end ads.

    Case Study

    AI Systems

  • Sales Trainer

    $115,000,000+

    revenue generated

    Scaled from $1.1M annually to $15M+ monthly peak revenue in 7 years through digital launches and webinars.

    Case Study

    Coaching

    Events

  • Philipp Plein

    $8,000,000

    turnover in 6 days

    Achieved 13M impressions through $65k ad spend during a 6-day Black Friday campaign and Milan Fashion Week.

    Case Study

    Fashion

    D2C

  • Finance Trading App

    $718,000

    generated revenue

    Scaled from $11K to $718K revenue, achieving 6,425% growth with ROAS 3.6 through complete brand rebuild and strategic funnels.

    Case Study

    Finance

WE ARE MARKETING.MBA

Your team leaves with the system, the skill, and the room

The system your marketing runs on

Positioning, offer, channel plan and the operating cadence that keeps them moving. Built with your team, documented as you go, so it still works the week after we leave.

The method, not just the plan

Every course, framework and playbook behind the system. Your team learns why each decision was made, so they can make the next one without asking.

The room you get access to

Private community and chat with operators solving the same problems, support between sessions, guides and newsletters as they publish, and invitations to closed events.

WHAT WE DO

Our Production Agency

Systems crafted so that your focus is spent on the bigger picture. Imagine the ads, the funnels, the sequences, the dashboards all functioned perfectly without you.

Brand and identity

The visual system your category doesn't have. Identity, type, colour, motion, and guidelines that hold when twelve people are producing at once.

Creative production

Video, photography, static and motion, produced in volume. Enough variation to test properly, at a standard that doesn't drop when the volume goes up.

Paid media

Meta, Google and YouTube run against a defined cost per qualified lead. We report what each campaign produced, not what it reached.

Full funnels

Landing pages, webinars and checkout flows built to convert the traffic you're already paying for. Built, measured, rebuilt on what the numbers say.

Email and lifecycle

Sequences, automations and broadcasts that turn a list into revenue, segmented so the people closest to buying get the most attention.

Embedded team

A strategist, a designer, a media buyer and a producer working as your marketing department. Same standard, none of the hiring.

Brand and identity

The visual system your category doesn't have. Identity, type, colour, motion, and guidelines that hold when twelve people are producing at once.

Creative production

Video, photography, static and motion, produced in volume. Enough variation to test properly, at a standard that doesn't drop when the volume goes up.

Paid media

Meta, Google and YouTube run against a defined cost per qualified lead. We report what each campaign produced, not what it reached.

Full funnels

Landing pages, webinars and checkout flows built to convert the traffic you're already paying for. Built, measured, rebuilt on what the numbers say.

Email and lifecycle

Sequences, automations and broadcasts that turn a list into revenue, segmented so the people closest to buying get the most attention.

Embedded team

A strategist, a designer, a media buyer and a producer working as your marketing department. Same standard, none of the hiring.

WHAT WE DO

Our Consulting Services

Not advice. Systems, installed with the people who'll operate them, and training so they know why every decision was made.

Growth infrastructure

Tracking, attribution and reporting your team actually reads. You find out which asset produced the revenue instead of arguing about it in the Monday meeting.

Positioning and narrative

The position your category can't copy, and the language that carries it. We build it with your team so they can write to it without asking us first.

Training and enablement

Courses and certification for marketing teams, CEOs, growth specialists and agency owners. Built so everyone knows exactly why each decision gets made.

Mentorship

Direct access between sessions, a private room of operators at your stage, and someone to check the decision before you commit budget to it.

Creative systems

Briefing templates, asset libraries and a testing cadence. Your producers stop starting from scratch and the standard stops depending on who's available.

Go-To-Market OS

The channel plan, the offer sequence and the operating rhythm that connects them. Documented as it's built, so it survives the people who built it.

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$1.5 B+

in client revenue

$100M+

managed ad spend

279,89%

Avg. 1st yr revenue growth

500+

scaled brands

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Not everyone needs the same thing from us

For founders who want to learn the system

You have people who can run marketing, they just don't have the system. You get the complete framework set, the copywriting and webinar playbooks, category creation blueprints and weekly coaching calls. Your team does the work, and keeps the capability afterwards.

For founders who want a coach in it with them
For companies who want senior strategy in the room
For companies who want it off their plate entirely
Design
Infrastructure
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Funnels
Authority
Revenue
Production
Studio
Webinars
Retention
Design
Infrastructure
Positioning
Narrative
Scale
Art Direction
Tracking
Analytics
Coaching
Mentorship
Websites
Branding
Workshops
Advertising
Editing
Growth
Funnels
Authority
Revenue
Production
Studio
Webinars
Retention
Design
Infrastructure
Positioning
Narrative
Scale
Art Direction
Tracking
Analytics
Coaching
Mentorship
Websites
Branding
Workshops
Advertising
Editing
Growth
Funnels
Authority
Revenue
Production
Studio
Webinars
Retention
Design
Infrastructure
Positioning
Narrative
Scale
Art Direction
Tracking
Analytics
Coaching
Mentorship
Websites
Branding
Workshops
Advertising
Editing
Growth
Funnels
Authority
Revenue
Production
Studio
Webinars
Retention
Design
Infrastructure
Positioning
Narrative
Scale
Art Direction
Tracking
Analytics
Coaching
Mentorship
Websites
Branding
Workshops
Advertising
Editing
Growth
Funnels
Authority
Revenue
Production
Studio
Webinars
Retention
Design
Infrastructure
Positioning
Narrative
Scale
Art Direction
Tracking
Analytics
Coaching
Mentorship
Websites
Branding
Workshops
Advertising
Editing
Growth
Funnels
Authority
Revenue
Production
Studio
Webinars
Retention
Design
Infrastructure
Positioning
Narrative
Scale
Art Direction
Tracking
Analytics
Coaching
Mentorship
Websites
Branding
Workshops
Advertising
Editing
Growth
Funnels
Authority
Revenue
Production
Studio
Webinars
Retention
Design
Infrastructure
Positioning
Narrative
Scale
Art Direction
Tracking
Analytics
Coaching
Mentorship
Websites
Branding
Workshops
Advertising
Editing
Growth
Funnels
Authority
Revenue
Production
Studio
Webinars
Retention
Design
Infrastructure
Positioning
Narrative
Scale
Art Direction
Tracking
Analytics
Coaching
Mentorship
Websites
Branding
Workshops
Advertising
Editing
Growth
Funnels
Authority
Revenue
Production
Studio
Webinars
Retention
Design
Infrastructure
Positioning
Narrative
Scale
Art Direction
Tracking
Analytics
Coaching
Mentorship
Websites
Branding
Workshops
Advertising
Editing
Growth
Funnels
Authority
Revenue
Production
Studio
Webinars
Retention
Design
Infrastructure
Positioning
Narrative
Scale
Art Direction
Tracking
Analytics
Coaching
Mentorship
Websites
Branding
Workshops
Advertising
Editing
Growth
Funnels
Authority
Revenue
Production
Studio
Webinars
Retention
Design
Infrastructure
Positioning
Narrative
Scale
Art Direction
Tracking
Analytics
Coaching
Mentorship
Websites
Branding
Workshops
Advertising
Editing
Growth
Funnels
Authority
Revenue
Production
Studio
Webinars
Retention

Become the company your category measures itself against

Acquisition you can forecast

Leads arrive because a system produced them, not because a post happened to land. You know your cost per qualified lead, which assets drive it, and what happens to that number when you spend more. Growth becomes a decision rather than a hope.

A company that runs without you

Marketing keeps moving in the weeks you aren't in it. The sequence is documented, the team is trained on why each decision gets made, and approvals stop routing through you. You get your strategic time back and the business keeps compounding.

A position nobody can copy

Your category stops comparing you on price. When the positioning is clear and every asset carries it consistently, you set the terms buyers use to judge everyone else. Competitors can copy your offer, they can't copy the position.

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Proven Results Across Multiple Clients

CONSULTING COMPANY

From $1.7M Plateau to $110M+ Revenue

We overhauled the company’s strategic positioning, built a distinctive brand identity, and implemented a full digital marketing ecosystem, including Meta and YouTube campaigns, high-converting landing pages, and optimized webinar funnels.

$110M+

revenue generated

92,000+

books sold

559% ROAS

sustained for 5+ years

100%

annual sales growth

$1M+ in revenue

generated from 2 webinars

SALES TRAINER (7 YEARS)

$115M+ Revenue and Category Domination

We positioned the client as a national sales training expert, launched strategic marketing campaigns, and built a systematic event-scaling infrastructure capable of filling 1,000+ seat seminars consistently.

$115M+

revenue generated

82,500+

event tickets sold

92 webinars

filling 1,000+ seat venues

300,000+

books sold

Household name

in European sales training

COPECART (PAYMENT PLATFORM)

From $0 to $1.3 Billion GMV - Bootstrapped

We implemented asymmetric leverage growth strategies, focusing on viral campaigns instead of traditional paid acquisition, strategic summits, and marketing automation systems that could scale without proportional resource increases.

$1.3B

GMV generated

80,000+

merchants

45,000

monthly registrations

10-figure revenue

with only $3 - 4M total ad spend over 7 years.

1M+

users

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500+ brands scaled. Now it’s Your Turn.

  • "You get results every week when you work with Raoul. There's no way to prevent that!"

    Roland Wienen

    CEO/ Consulting COmpany

  • “We got so many great insights from Marketing.MBA alone that probably saved us 10 times the investment.“

    Adrian Kiwus

    CEO/ Consulting COmpany

  • "The collaboration with Raoul and his team is very productive and uncomplicated. A very fruitful and great collaboration."

    Tobias Kurz

    CEO/ fitness agency

  • "After working with Raoul, we were able to recoup the costs immediately — an instant success."

    Julian & Max Bertlein

    CEO/ Real estate COmpany

“This isn't theory. I’ve built seven personal brands and SaaS into 8 and 9–figure companies by understanding one thing nobody else will tell you.”

Raoul Plickat

Founder of Marketing.MBA

Marketing Psychology

Forget demographics. We target the unconscious patterns that control buying decisions. Proven across $1.5B+ in client-generated revenue.

Narrative Philosophy

We're not in the business of pushing hype formulas. We're in the business of building resonance, that moment when someone sees your message and feels: "That's exactly what I needed."

Data Driven Performance

While others guess, we engineer certainty. Multi-million dollar campaigns analyzed let us predict your customer's next move before they know it themselves.

Engineered Perception

Markets are perception machines. We engineer how entire categories think, making your competitors look amateur by comparison.

Our most asked questions

We already have a marketing team and an agency. Where do you fit?
What does it cost?
How long before anything actually changes?
Can we request revisions during the process?
How much of my time does this take?
Do we work with Raoul or with your team?
What happens when we stop working together?
Ask us directly

Most of these questions get answered faster in conversation than in writing. Book a call and ask it. A couple minutes with someone who has run this, not a sales call with a discovery script.

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Build with Marketing.MBA

The frameworks behind 500+ successfully scaled brands,
installed with your team or run by ours.

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