Learn the copywriting techniques that have brought in $1.5Billion in total revenue for over 500 brands.
Copywriting is the ability to print money through ads. Not just write clever sentences - but engineer demand, manufacture desire, and move people to act with nothing but words.
We'll show you exactly how to shape what your audience collectively believes so that your ads, newsletters, VSL's, landing pages, and emails convert attention into revenue.
The 2023 keynote was great. Analysing how Raoul did it and with which concepts behind it. I already asked Raoul in the live session for a breakdown of exactly how he did it, and he said he would take care of it.
Janis Nette
bestdigitalfuture.com
Built by Raoul Plickat
Germany's two-time marketer of the year
"It Started 14 Years Ago With The Message"
Most people entering marketing gravitate toward branding - the visuals, the identity, the aesthetic. It feels creative. It feels tangible. But branding without a compelling message is decoration.
From day one, I was fixated on the words: how you phrase an idea, what order you present it in, which specific sentence makes someone lean forward.
The message is what moves people. Everything else is just packaging.
Known from:
Founders
You know your product better than anyone, and right now its message lives in your head. Foundations gives you the psychology and method to put it on the page, so your ads, emails and VSLs sell it the way you would in the room.
C-level marketers
You own the growth target, and every campaign you approve rests on its copy. Foundations gives you one clear standard for judging briefs, drafts and agency work, so feedback is about what will convert, not what someone happens to like.
Anyone who wants to become the person a business can't grow without
Every business needs someone who can turn attention into sales. Learn to do that on demand. Even if you've never written copy before, this is where it starts.
I applied the research and narrative framework into my ads.
And now I got far more qualified booked calls!
Raoul exactly explained what I felt in the high ticket space but couldn't see yet. His knowledge and depth of concepts gave me so much clearity in the direction to think. Now I'm confident to create 20-50 ads with narrative, worldbuilding and causal topology, so that I don't have to create new ads all the time but create a world where my ideal customers will go to.
This week I will do all the assembling and I hope that next week I'm finally live with all the lessons that I took along this journey
Joël Pasanea
Pasanea Holding B.V.
The content is absolutely brilliant. I'm so grateful that you are sharing this kind of information.
Regarding the live call, I was surprised that Raoul is really taking so much time to understand your challenges and help you.
Fabian de Paolis
Scalableconversions.com
What we'll accomplish together throughout this course
Part 1: Engineering your reality
You'll gain the ability to convert words into action, and action into profit. How to read how your customers think and feel, what drives them to buy, and how to assemble copy so that they take action now.
Welcome to Copywriting Foundations
Who we are and why we're here
The road ahead: the research and psychology workflow you'll build
Who this training is for
The goal of this training
How to use this training
Part 2: The psychology of persuasion
The keynote speech that converted 37% of the crowd. Learn how to practically read your customers mind and articulate their problems and desires without them ever opening their mouth.
Copywriting keynote 2023
Basics of copywriting part I: engineering emotional connection
Part 3: Headlines and the full funnel
Learn how to write hooks that stop the scroll and make the reader ignore everything else on their social media feed and pay full attention to what you’re saying.
Basics of copywriting part II: headline archetypes, examples and analysis
The different ways of copywriting: one funnel where persuasion compounds
Part 4: Applied to the real world, and what to avoid
We'll show you exactly how we operate high revenue generating campaigns and the structural mistakes that stop ads converting.
Mistakes to avoid
The problem with AI
Recap and where to go from here
Copywriting Mastery Foundation
Words that paint the right picture. Cash that follows.
Learn what makes a copywriter irreplaceable within a business, where to spend more, and adopt the methods that ensure your ads turn into assets that bring in continuous revenue.
The Key First Click Method
Your copy is only as good as the first click it earns. This is the method for earning it.
Repeatable Playbook
Strategies + tactics + creatives + formats that work across all contexts. Plug these straight into your AI tools, so everything's written with these fundamental psychological rules.
The 2023 copywriting keynote
The full 53-minute keynote on the psychology behind copy that changes what people do.
Templates & Swipe Files
You don't have to start from a blank page — ever. This training gives you a full library of templates and swipe files, with a real world example for every single one. These aren't vague outlines; they're proven ad structures that have already worked in the real world.
Exclusive access to the Inner Circle Community
Join founders, in-house marketers and agency owners putting the same frameworks to work. Ask questions and see what's working right now.
Money Loops & Growth Loops
The structural patterns that keep customers buying and referring - built directly into your copy and email systems.
The Exact Way to Run Newsletters
A proven system for newsletter copy that builds loyalty, drives clicks, and converts - not just "content for content's sake."
How to Build Ads - Which, Where, How & What
A complete ad-building process: which ad types to run, where to place them, how to structure the creative, and what copy to write for each format.
What's Included:
By the end of this training, you will be able to write copy that places exactly the right image in a customer’s mind - and converts that image into cold hard cash. Not occasionally. Not Accidentally. As a reliable, repeatable flow - and a very profitable one.
Learn to assemble high performing ads, VSL’s, landing pages, and emails with copy that actually sells.
Repeatable Playbook: Strategies + tactics + creatives + formats that work across contexts, not just once.
Channel Control: Know where your dollars perform and when to scale — not just how to write the ad. Rainmaker Status.
Templates & Swipe Files: You don't have to start from a blank page. This training gives you a full library of templates and swipe files, with a real world example for every single one. These aren't vague outlines; they're proven ad structures that have already worked in the real world.
Worked Examples: Every template comes with a live example so you can see exactly how the structure plays out in practice.
Your Navigation Tool: The perfect placement matrix tells you:
> Which ads you need for your current stage
> Which email templates to reach for
> Which emails to send, in what order, and where
Think of it as your copywriting GPS - input where you are, get directions to where you need to go.
Bonus 1: Access to the Inner Circle Community
Join founders, in-house marketers and agency owners putting the same frameworks to work. Ask questions, and see what's working for others right now.
Bonus 2: The KFC Method
The Key First Click method. It's the natural next step after Foundations, because your copy is only as good as the first click it earns.
