On May 14, Raoul walked you through the 5-layer self-audit that finds the one constraint capping your pipeline in 20 minutes, and the system behind $1.5B+ in client revenue across 500+ businesses. Below is the full replay, plus the next step if you want that system installed in your business.
500+ businesses scaled with this system
Trusted by 500+ clients
Germany's Marketer of the Year 2022 & 2023
$1.5B+ in client-generated revenue
500+ businesses
scaled
300+ employees across 5 continents
Pinpoint Your Problems
Why most "ad problems" are actually sales, landing page, or offer problems in disguise. The diagnostic to tell which one you have.
Mistakes Burning Your Budget
The 15 most common mistakes behind stuck high-ticket pipelines. Any one of them could be the constraint capping yours.
Self-Audit Framework
The 20-minute, 5-layer self-audit framework that scores your business 1–10 across unit economics, customer language, offer-market fit, journey coherence, and tracking. Most founders score 20–30 out of 50.
Stop Wasting Sales Calls
Why your sales team keeps burning hours on calls with prospects who can't afford the offer, and the layer that fixes it.
Get the Clicks that Matter
How to move from cheap "pattern-interrupt" clicks to the click that actually starts a buying decision. What this changes for any $3K-$100K+ offer.
Three Silos, One System
How outbound, paid ads, and organic stop running in silos and start working as one system so prospects arrive at the call already half-sold.
The 40 Min Campaign Build
The 40-minute campaign build that used to take a marketing team 10 weeks, and what that means for any small team.
The $1.5B+ Infrastructure Model
The system behind $1.5B+ in client revenue across 500+ businesses, broken into the order you can deploy it.
BEFORE the Workshop:
Your pipeline runs hot one quarter and resets the next, with no clean explanation either way.
Tracking is broken or inconsistent. Different tools tell different stories, so you don't trust the numbers.
Outbound and paid ads run in separate silos that don't talk to each other.
Growth depends on whether your best people had a good week, not on a system anyone else can run.
Every new campaign feels like starting from scratch because nothing the last one taught you got captured.
AFTER the Workshop:
You know which channel and message drove this month's revenue, so you can repeat it next month.
One dashboard everyone opens Monday morning: leads, SQLs, CAC, and payback by channel.
A prospect your SDR couldn't reach sees your ad a week later and books a call on their own.
Your top closer takes two weeks off and pipeline holds. New hires close their first deal by week 6, not month 6.
Winning creatives go into a library, losing tests into an experiment log. Every campaign builds on the last.
GO TO MARKET OPERATING SYSTEM
On the workshop, you saw the diagnostic and the system. GTM-OS is how that system gets built inside your business over the next 12 months.
In a 30-minute strategy call, we'll find your one constraint and show you exactly how GTM-OS would apply to your situation. You walk away with clarity whether or not you move forward.
Marketing.MBA GTM-OS
Not every business qualifies. Let's find out if GTM-OS fits.
A 12-month installation for $1M-$10M B2B service, SaaS, agency, and expert businesses. By month 12, your team runs a documented commercial engine with real unit economics and a dashboard you can trust every Monday.
Phase 1
Diagnose & Design (Weeks 1-4)
GTM Diagnostic & Strategy Kickoff. A 2-3h deep-dive across your revenue model, offers, funnels, and tracking. You walk out knowing the single constraint capping your revenue.
Economics & Growth Model. CAC, LTV, payback, and 12-month targets built on your real numbers. You stop scaling channels that lose money and double down on what pays back fastest.
GTM-OS Blueprint. ICPs, offers, core messages, and KPIs in one document. Marketing, sales, and leadership stop debating positioning every quarter.
Breakpoint List & 30-Day Quick Wins. A ranked list of what’s broken plus 30 days of fixes your team can ship. Most clients find $10K+ in revenue leaks inside month one.
Phase 2
Journey & System Install (Weeks 5-12)
One Primary “Stranger to Call” Funnel. Entry assets, landing pages, and qualification logic, end-to-end. Cold prospects turn into qualified calls on autopilot.
90-Day Nurture Sequence. Email, retargeting, and routing rules. Leads that don’t book in week 1 still book in week 6 or 12 instead of dying in your CRM.
Sales Process Standardization. Pipeline stages, call structure, and objection handling in one playbook. New reps close by week 6. Your top closer’s vacation doesn’t tank the month.
Phase 3
Optimization & Scale (Months 4-12)
GTM Dashboard. Leads, SQLs, revenue, CAC, and payback by channel in one view. Every Monday you know which channel earned its budget and which one gets cut.
Experiment Engine. Hypotheses, results, and roll-out rules in one system. Winning tests ship across the funnel in weeks, not quarters.
GTM-OS Documentation. Handbook, SOPs, training docs, and role scorecards. Onboarding a new marketer or closer drops from 3 months to 3 weeks.
Founder Time Recovery Plan. A role shift from running the day-to-day to leading from the business. You get your week back.
Also included:
REMI AI access with $3,500 in credits (workshop attendee bonus, up from the standard $2,500). A marketing AI trained on 14 years of Raoul's frameworks. Work that took 10 weeks of team effort ships in 40 minutes.
10 individual 1:1 consulting calls with Raoul and the team across the 12 months.
Weekly live strategy calls with the cohort for ongoing implementation support.
Dedicated Slack channel + WhatsApp announcements. Direct access when your team is blocked. Same-day answers, not inbox limbo.
4 months of intensive implementation followed by 8 months of ongoing guidance.
B2B service providers, agencies, consulting firms, SaaS companies, and expert/education brands selling high-ticket or complex offers ($3K-$100K+) with sales calls or multi-step sales cycles.
$1M-$10M in annual revenue (or equivalent GMV / fee volume)
Spending $30K-$100K/month on acquisition (or close to it, with intent to scale)
10+ headcount or equivalent contractor structure with some in-house marketing/sales capacity
At least one working acquisition channel (paid, outbound, referrals, or events), but growth is plateaued or chaotic
Willing to share numbers, adapt tracking, and commit to a 12-month implementation
SaaS
$2–80M annual revenue or raised at least $4M USD.
Get clear on how you actually acquire customers, build a concrete marketing playbook, and turn content, ads, and funnels into a system that consistently drives qualified pipeline instead of slow, inconsistent growth.
Agencies/Consultants/Experts/Infomarketing/ Personal Brands/Thought Leaders
$1–10M annual revenue
Break out of stagnation and comparability by fixing your positioning, attracting higher-quality clients, and building a system that generates consistent inbound without relying on outbound or constant hustle.
Exclusions
Pre‑revenue or sub‑$1M businesses (not enough data or volume to justify infrastructure).
Pure low‑ticket e‑commerce or transactional SaaS with mostly self‑serve, low‑touch sales (PLG, freemium‑led).
Businesses that are unwilling to share numbers, adapt their tracking, or change their GTM process.
Raoul Plickat
Founder, Marketing.MBA
Raoul Plickat is the founder of Marketing.MBA and was named Germany's Marketer of the Year in 2022 and 2023.
Over 14 years, he's built the go-to-market systems behind some of Europe's most successful businesses. The frameworks come from $1.5B+ in client-generated revenue across 500+ companies. He bootstrapped Copecart to $1.3B GMV and built Pressmaster.ai to $1.3M ARR in 7 months using the same systems inside GTM-OS.
He leads 300+ employees across five continents. Created REMI, a vertical marketing AI trained on 14 years of proven frameworks.
GTM-OS is the distilled operating system his team deploys for clients spending $30K-$100K/month on acquisition.
GO TO MARKET OPERATING SYSTEM
A system built by the team behind over $1.5 Billion in client revenue in the last 14 years.
Every framework inside GTM-OS was tested with real ad spend, real sales teams, and real revenue targets. The same infrastructure we use to run our own companies today.
GTM-OS is for B2B service providers, SaaS companies, and expert brands selling high-ticket or complex offers ($3k–$100k+) with sales calls or multi-step sales cycles.
Make your revenue growth plannable through a systematized go-to-market architecture — positioning, offers, acquisition, nurture, sales, and tracking in one coherent system.
The entire system is supported by clean dashboards, proper attribution infrastructure, and AI-powered marketing tools — including REMI, our proprietary strategy AI.
Valued at $60,000
What's included:
Strategic Kickoff Assessment at Start + Every 6 Months
9 Connected System Components (Positioning → Tracking → Optimization)
4 months intensive Complete Template Library: Ads, Creatives, Funnels, Emails, Sales Workflows, Tracking Dashboards + 8 months ongoing guidance
Weekly Live Calls: Marketing & Branding Strategy
Monday–Friday Email Support
REMI AI access with $3,500 in credits (workshop attendee bonus, up from $2,500)
Private Growth Community
12 Months Full Access
Payment options discussed in the Strategy Call
Workshop attendees get $3,500 in REMI credits (up from the standard $2,500). This bonus expires 3 days after the live workshop and is the only window to claim it.
Proven across 500+ businesses:
Consulting company:
$110M+ revenue, 559% ROAS sustained for 5+ years
Sales trainer:
$115M+ revenue, 82,500+ event tickets sold
Copecart:
$1.3B GMV with only $3-4M total ad spend over 7 years
Pressmaster.ai:
$1.3M ARR in under a year, 400% user growth
How is GTM-OS different from hiring an agency?
How is this different from a course or coaching program?
How quickly will we see results?
What if we already have a marketing team or agency?
What if our industry or niche is very specific?
Is there a guarantee?
What's the next step?
