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In the workshop, Raoul broke down the 15 infrastructure failures killing high-ticket lead gen, how outbound + ads work together in 2026, how Meta Andromeda changes the game, and how AI orchestrates it all. Below is the full replay, plus the next step if you want this installed in your business.
00:00 Introduction
XX:XX The 15 high-ticket lead gen mistakes
XX:XX Self-audit framework walkthrough
XX:XX How outbound + ads work together in 2026
XX:XX Meta Andromeda for high-ticket
XX:XX AI orchestration of your lead gen infrastructure
XX:XX Q&A
500+ businesses scaled with this system
Trusted by 400+ clients
Germany's Marketer of the Year 2022 & 2023
$1.5B+ in client-generated revenue
500+ businesses
scaled
ISO 270001 Certified
Mistakes Burning your Budget
The 15 mistakes silently killing your high-ticket lead gen, and how to fix each one before they cost you another quarter of wasted spend.
A 20-Minute Self-Audit
A self-audit framework you can run on your own business in 20 minutes to find the exact constraint holding back your pipeline.
The Channel Strategy
Why outbound + paid ads are working phenomenally together in 2026, and why running them in silos is leaving qualified leads on the table.
Meta's Andromeda
How Meta's Andromeda system has rewritten high-ticket lead gen in 2026, and what that means for your account structure, creative strategy, and attribution.
Lead Gen infrastructure
How to orchestrate your entire lead gen infrastructure with AI, so your team produces in 40 minutes what used to take 10 weeks.
$200M Infrastructure Model
The infrastructure model behind $200M+ in generated client revenue, broken down into a system you can start deploying the same week.
BEFORE the Workshop:
Your pipeline fluctuates wildly. Good months happen, but nobody knows why or how to repeat them.
Your tracking is broken or inconsistent. Different tools tell different stories, so you don't trust the numbers.
Outbound and paid ads run in separate silos. Neither compounds the other.
Growth depends on whether your best people had a good week, not on a system.
Every new campaign feels like starting from scratch because nothing carries forward.
AFTER the Workshop:
One GTM dashboard tells the truth: leads, SQLs, opportunities, revenue, CAC and payback by channel.
Your acquisition, nurture, and sales systems are connected into a single architecture your team runs without you micromanaging every piece.
Outbound and ads share the same infrastructure, so every touchpoint compounds.
Growth depends on architecture and data, not star performers or lucky campaigns.
A clear weekly rhythm: what gets reviewed, by whom, and what decisions follow from the numbers.
GO TO MARKET OPERATING SYSTEM
The workshop showed you the infrastructure model. GTM-OS installs it.
In a 30-minute strategy call, we'll identify your main growth bottleneck and show you exactly how GTM-OS would apply to your situation. You'll walk away with clarity whether or not you move forward.
Marketing.MBA GTM-OS
Not every business qualifies. Let's find out if GTM-OS fits.
A 12-month installation for $1M-$10M B2B service, SaaS, agency, and expert businesses. By month 12, your team runs a documented commercial engine with real unit economics and a dashboard you can trust every Monday.
Phase 1
Diagnose & Design (Weeks 1-4)
GTM Diagnostic & Strategy Kickoff. A 2-3h deep-dive across your revenue model, offers, funnels, and tracking. You walk out knowing the single constraint capping your revenue.
Economics & Growth Model. CAC, LTV, payback, and 12-month targets built on your real numbers. You stop scaling channels that lose money and double down on what pays back fastest.
GTM-OS Blueprint. ICPs, offers, core messages, and KPIs in one document. Marketing, sales, and leadership stop debating positioning every quarter.
Breakpoint List & 30-Day Quick Wins. A ranked list of what’s broken plus 30 days of fixes your team can ship. Most clients find $10K+ in revenue leaks inside month one.
Phase 2
Journey & System Install (Weeks 5-12)
One Primary “Stranger to Call” Funnel. Entry assets, landing pages, and qualification logic, end-to-end. Cold prospects turn into qualified calls on autopilot.
90-Day Nurture Sequence. Email, retargeting, and routing rules. Leads that don’t book in week 1 still book in week 6 or 12 instead of dying in your CRM.
Sales Process Standardization. Pipeline stages, call structure, and objection handling in one playbook. New reps close by week 6. Your top closer’s vacation doesn’t tank the month.
Phase 3
Optimization & Scale (Months 4-12)
GTM Dashboard. Leads, SQLs, revenue, CAC, and payback by channel in one view. Every Monday you know which channel earned its budget and which one gets cut.
Experiment Engine. Hypotheses, results, and roll-out rules in one system. Winning tests ship across the funnel in weeks, not quarters.
GTM-OS Documentation. Handbook, SOPs, training docs, and role scorecards. Onboarding a new marketer or closer drops from 3 months to 3 weeks.
Leadership “Owner vs Operator” Plan. A founder role shift. You get your week back to work on the business instead of inside it.
Also included:
REMI AI access with $3,500 in credits. A marketing AI trained on 14 years of Raoul’s frameworks. Work that took 10 weeks of team effort ships in 40 minutes.
Dedicated Slack channel + WhatsApp announcements. Direct access when your team is blocked. Same-day answers, not inbox limbo.
3 weekly group calls. Strategy, implementation, and Q&A with Raoul and the team. Your team gets unstuck the same week they hit a wall.
4 months of implementation support. Hands-on help through the highest-risk phase. A team in the trenches until the system runs on its own.
B2B services, agencies, consulting firms, and expert / education brands selling high‑ticket or complex offers (3k–100k+), with sales calls or multi‑step sales cycles.
At least one working acquisition channel (paid, outbound, referrals, or events), but growth is plateaued or chaotic – cannot answer “what exactly do we do this week to hit next month’s number?”
10+ headcount or equivalent contractor structure, with some in‑house marketing/sales capacity (not just founder‑only).
Willingness to learn and execute
Willingness to invest in growth
Margin of at least 30%.
SaaS
$2–80M annual revenue or raised at least $4M USD.
Get clear on how you actually acquire customers, build a concrete marketing playbook, and turn content, ads, and funnels into a system that consistently drives qualified pipeline instead of slow, inconsistent growth.
Agencies/Consultants/Experts/Infomarketing/ Personal Brands/Thought Leaders
$1–10M annual revenue
Break out of stagnation and comparability by fixing your positioning, attracting higher-quality clients, and building a system that generates consistent inbound without relying on outbound or constant hustle.
Exclusions
Pre‑revenue or sub‑500k businesses (not enough data or volume to justify infrastructure).
Pure low‑ticket e‑commerce or transactional SaaS with mostly self‑serve, low‑touch sales (PLG, freemium‑led).
Businesses that are unwilling to share numbers, adapt their tracking, or change their GTM process.
Raoul Plickat
Founder, Marketing.MBA
Raoul Plickat is the founder of Marketing.MBA and was named Germany's Marketer of the Year in 2022 and 2023.
Over 14 years, he's built the go-to-market infrastructure behind some of Europe's most successful businesses. The frameworks he teaches aren't theory. They come from $200M+ in generated client revenue, $1.5B+ in GMV through Copecart (which he bootstrapped), and scaling 400+ businesses from 7 to 8 figures.
He leads 300+ employees across five continents. He built Pressmaster.ai to $1.3M ARR in 7 months using the same systems now inside GTM-OS.
GTM-OS is the distilled operating system his team deploys for clients spending $10K-$150K/month on acquisition.
GO TO MARKET OPERATING SYSTEM
A system built by the team behind over $1.5 Billion in client revenue in the last 14 years.
Every framework inside GTM-OS was tested with real ad spend, real sales teams, and real revenue targets. The same infrastructure we use to run our own companies today.
GTM-OS Enterprise is for B2B service providers, SaaS companies, and expert brands selling high-ticket or complex offers ($3k–$100k+) with sales calls or multi-step sales cycles.
Make your revenue growth plannable through a systematized go-to-market architecture — positioning, offers, acquisition, nurture, sales, and tracking in one coherent system.
The entire system is supported by clean dashboards, proper attribution infrastructure, and AI-powered marketing tools — including REMI, our proprietary strategy AI.
Marketing.MBA GTM-OS
$18,000
Worth: $36,000
What's included:
Strategic Kickoff at start + every 6 months
9 connected system components (Positioning → Tracking → Optimization)
Complete template library: ads, creatives, funnels, emails, sales workflows, tracking dashboards
Weekly live calls: strategy, copywriting, media buying & sales
10 individual 1:1 consulting calls over 12 months
REMI access with $3,500 included ($1,000 bonus)
Private growth community
12 months full access
Payment options discussed in the Strategy Call
Proven across 500+ businesses:
Consulting company:
$110M+ revenue, 559% ROAS sustained for 5+ years
Sales trainer:
$115M+ revenue, 82,500+ event tickets sold
Copecart:
$1.3B GMV with only $3-4M total ad spend over 7 years
Pressmaster.ai:
$1.3M ARR in under a year, 400% user growth
How is GTM-OS different from hiring an agency?
How is this different from a course or coaching program?
How quickly will we see results?
What if we already have a marketing team or agency?
What if our industry or niche is very specific?
Is there a guarantee?
What's the next step?
