Services
Case study
Philipp Plein
This case study shows how our work with Philipp Plein in 2018 delivered exceptional results across three major campaigns: Milan Fashion Week launch, LED Shoe product introduction, and a record-breaking Black Friday promotion, which is one of the most successful in the company’s history.
$8,000,000
total revenue generated in just 6 days during Black Friday campaign.
$2,560,000
in direct trackable revenue generated.
3,948% ROAS
achieved through identity narrative engineering
Milan Fashion Week
campaign driving unprecedented brand awareness
LED Shoe collection
successfully launched
Problem
Limited paid advertising infrastructure with minimal prior investment in Meta ads ($50-60k lifetime spend across brand history)
Zero tracking capabilities beyond basic Google Analytics last-click attribution, creating complete performance blindness
Significant marketing team capacity (20 people) underutilized for demand generation, with resources concentrated on content production rather than performance-driven initiatives
No paid advertising infrastructure despite active organic marketing through influencer campaigns and founder's personal brand, limiting scalability of customer acquisition
Wholesale-dependent revenue model, generating $6M through outlet channels and $13M through plein.com without scalable acquisition systems
Goal
Execute world-class Milan Fashion Week campaign, establishing new industry performance benchmarks against luxury competitors including leading european luxury brands
Launch LED Shoe collection through viral marketing campaigns and brand storytelling, driving measurable revenue across targeted US states and European markets
Create Black Friday breakthrough to generate maximum revenue concentration through rapid identity-focused creative production
Build comprehensive tracking and attribution infrastructure, enabling data-driven marketing decisions and performance optimization
Transform lifestyle positioning into scalable demand generation system supporting revenue growth beyond personal brand dependency
Result
$8M Total Revenue in 6-Day Black Friday Campaign: Achieved through strategic audience segmentation across Facebook and Google Ads, multi-channel funnel optimization, dynamic creative testing with localized messaging, and real-time campaign adjustments based on performance data
3,948% ROAS on $65,000 Spend: Delivered $2.5M in directly trackable revenue through advanced audience segmentation by purchase intent, multi-stage retargeting framework, conversion-focused landing pages, strategic offer positioning, and continuous performance-based optimization
Retargeting Campaign Success: $228,612 revenue (2,242 purchases) from $35,403 ad spend achieved through sophisticated audience segmentation by engagement level and purchase intent, strategic ad sequencing across multiple touchpoints, and continuous performance-based refinement across 6.2M+ impressions
World-Class Milan Fashion Week Campaign: By creating industry-leading trailer creatives showcasing next-season main items, we drove unprecedented brand awareness resulting in leading european luxury brands copying our ad creative formats and significant Google Trends spike in September 2018 (the highest in the company’s history)
LED Shoe Collection Launch: Successfully launched product line through viral storytelling campaigns and strategic brand positioning, targeting high-potential US states and European markets with tailored messaging and creative content
Marketing Infrastructure Transformation: By implementing comprehensive tracking systems and audience segmentation where none existed, we eliminated complete performance blindness and established systematic profitable campaign creation capabilities
Creative Production System: By developing rapid content creation combining quick iPhone videos with professional campaign trailers, we enabled maximum identity narrative impact and viral market penetration across all three major campaigns
The truth you can't un-know
You + Marketing.MBA
= Our Next Success Story.
These results aren't accidents. Your transformation from competitor to category leader starts with one strategic decision.
Services
Case study
Philipp Plein
This case study shows how our work with Philipp Plein in 2018 delivered exceptional results across three major campaigns: Milan Fashion Week launch, LED Shoe product introduction, and a record-breaking Black Friday promotion, which is one of the most successful in the company’s history.
$8,000,000
total revenue generated in just 6 days during Black Friday campaign.
$2,560,000
in direct trackable revenue generated.
3,948% ROAS
achieved through identity narrative engineering
Milan Fashion Week
campaign driving unprecedented brand awareness
LED Shoe collection
successfully launched
Problem
Limited paid advertising infrastructure with minimal prior investment in Meta ads ($50-60k lifetime spend across brand history)
Zero tracking capabilities beyond basic Google Analytics last-click attribution, creating complete performance blindness
Significant marketing team capacity (20 people) underutilized for demand generation, with resources concentrated on content production rather than performance-driven initiatives
No paid advertising infrastructure despite active organic marketing through influencer campaigns and founder's personal brand, limiting scalability of customer acquisition
Wholesale-dependent revenue model, generating $6M through outlet channels and $13M through plein.com without scalable acquisition systems
Goal
Execute world-class Milan Fashion Week campaign, establishing new industry performance benchmarks against luxury competitors including leading european luxury brands
Launch LED Shoe collection through viral marketing campaigns and brand storytelling, driving measurable revenue across targeted US states and European markets
Create Black Friday breakthrough to generate maximum revenue concentration through rapid identity-focused creative production
Build comprehensive tracking and attribution infrastructure, enabling data-driven marketing decisions and performance optimization
Transform lifestyle positioning into scalable demand generation system supporting revenue growth beyond personal brand dependency
Result
$8M Total Revenue in 6-Day Black Friday Campaign: Achieved through strategic audience segmentation across Facebook and Google Ads, multi-channel funnel optimization, dynamic creative testing with localized messaging, and real-time campaign adjustments based on performance data
3,948% ROAS on $65,000 Spend: Delivered $2.5M in directly trackable revenue through advanced audience segmentation by purchase intent, multi-stage retargeting framework, conversion-focused landing pages, strategic offer positioning, and continuous performance-based optimization
Retargeting Campaign Success: $228,612 revenue (2,242 purchases) from $35,403 ad spend achieved through sophisticated audience segmentation by engagement level and purchase intent, strategic ad sequencing across multiple touchpoints, and continuous performance-based refinement across 6.2M+ impressions
World-Class Milan Fashion Week Campaign: By creating industry-leading trailer creatives showcasing next-season main items, we drove unprecedented brand awareness resulting in leading european luxury brands copying our ad creative formats and significant Google Trends spike in September 2018 (the highest in the company’s history)
LED Shoe Collection Launch: Successfully launched product line through viral storytelling campaigns and strategic brand positioning, targeting high-potential US states and European markets with tailored messaging and creative content
Marketing Infrastructure Transformation: By implementing comprehensive tracking systems and audience segmentation where none existed, we eliminated complete performance blindness and established systematic profitable campaign creation capabilities
Creative Production System: By developing rapid content creation combining quick iPhone videos with professional campaign trailers, we enabled maximum identity narrative impact and viral market penetration across all three major campaigns
The truth you can't un-know
You + Marketing.MBA
= Our Next Success Story.
These results aren't accidents. Your transformation from competitor to category leader starts with one strategic decision.
Services
Case study
Philipp Plein
This case study shows how our work with Philipp Plein in 2018 delivered exceptional results across three major campaigns: Milan Fashion Week launch, LED Shoe product introduction, and a record-breaking Black Friday promotion, which is one of the most successful in the company’s history.
$8,000,000
total revenue generated in just 6 days during Black Friday campaign.
$2,560,000
in direct trackable revenue generated.
3,948% ROAS
achieved through identity narrative engineering
Milan Fashion Week
campaign driving unprecedented brand awareness
LED Shoe collection
successfully launched
Problem
Limited paid advertising infrastructure with minimal prior investment in Meta ads ($50-60k lifetime spend across brand history)
Zero tracking capabilities beyond basic Google Analytics last-click attribution, creating complete performance blindness
Significant marketing team capacity (20 people) underutilized for demand generation, with resources concentrated on content production rather than performance-driven initiatives
No paid advertising infrastructure despite active organic marketing through influencer campaigns and founder's personal brand, limiting scalability of customer acquisition
Wholesale-dependent revenue model, generating $6M through outlet channels and $13M through plein.com without scalable acquisition systems
Goal
Execute world-class Milan Fashion Week campaign, establishing new industry performance benchmarks against luxury competitors including leading european luxury brands
Launch LED Shoe collection through viral marketing campaigns and brand storytelling, driving measurable revenue across targeted US states and European markets
Create Black Friday breakthrough to generate maximum revenue concentration through rapid identity-focused creative production
Build comprehensive tracking and attribution infrastructure, enabling data-driven marketing decisions and performance optimization
Transform lifestyle positioning into scalable demand generation system supporting revenue growth beyond personal brand dependency
Result
$8M Total Revenue in 6-Day Black Friday Campaign: Achieved through strategic audience segmentation across Facebook and Google Ads, multi-channel funnel optimization, dynamic creative testing with localized messaging, and real-time campaign adjustments based on performance data
3,948% ROAS on $65,000 Spend: Delivered $2.5M in directly trackable revenue through advanced audience segmentation by purchase intent, multi-stage retargeting framework, conversion-focused landing pages, strategic offer positioning, and continuous performance-based optimization
Retargeting Campaign Success: $228,612 revenue (2,242 purchases) from $35,403 ad spend achieved through sophisticated audience segmentation by engagement level and purchase intent, strategic ad sequencing across multiple touchpoints, and continuous performance-based refinement across 6.2M+ impressions
World-Class Milan Fashion Week Campaign: By creating industry-leading trailer creatives showcasing next-season main items, we drove unprecedented brand awareness resulting in leading european luxury brands copying our ad creative formats and significant Google Trends spike in September 2018 (the highest in the company’s history)
LED Shoe Collection Launch: Successfully launched product line through viral storytelling campaigns and strategic brand positioning, targeting high-potential US states and European markets with tailored messaging and creative content
Marketing Infrastructure Transformation: By implementing comprehensive tracking systems and audience segmentation where none existed, we eliminated complete performance blindness and established systematic profitable campaign creation capabilities
Creative Production System: By developing rapid content creation combining quick iPhone videos with professional campaign trailers, we enabled maximum identity narrative impact and viral market penetration across all three major campaigns
The truth you can't un-know
You + Marketing.MBA
= Our Next Success Story.
These results aren't accidents. Your transformation from competitor to category leader starts with one strategic decision.