Services
Case Study
How Jürgen Höller Added Over $10M+ in Revenue in 7 Months with Us
This case study documents results from our 2024 half-year-collaboration with one of Europe's leading success trainers and seminar entrepreneurs. This partnership focused on passing along our expertise and completely rebranding Jürgen Höller in order to drive measurable performance enhancements and revenue optimizations.
~$10 M+
total revenue in 7 months.
8.65
ROAS with ~$1.1M ad spend.
$430,000
monthly peak ad spend.
2,000+
weekly leads at peak performance.
12,800+
webinar/event participants.
Problem
Market misperception as motivational coach preventing penetration into consulting and high-performance business optimization markets
Outdated positioning strategy, entirely disconnected from current trends like AI adoption and German market opportunities
Inconsistent lead generation, creating unpredictable revenue cycles and planning challenges
Low event attendance rates, leaving significant live event capacity unfilled
Limited revenue scalability due to single-segment focus and manual lead acquisition processes without systematic frameworks
Goal
Reposition core brand around AI and current growth trends to capture bigger market share
Build strategic lead acquisition system to generate consistent, high-quality leads at scale
Execute comprehensive brand segmentation for consulting and high-performance business segments
Implement high-quality film production with compelling storylines to establish premium market positioning
Fill live events predictably through systematic audience building and conversion optimization
Achieve measurable profitable growth with clear ROAS benchmarks and performance metrics
Create systematic processes for sustainable revenue scaling and business growth
Result
~$10M+ Total Revenue generated in 7 months through systematic brand segmentation and multi-segment lead acquisition dominance
8.65x ROAS Achievement through ~$1.1M+ strategic ad spend, generating exponential returns across all brand segments
200,000,000 Total Impressions generated through precision-targeted advertising campaigns across all brand segments
2,000+ Peak Weekly Leads flowing consistently across multiple customer segments at optimal conversion performance
12,800+ Live Event Attendees achieved in just 6 months
IMPRESSIONS
ROAS
peak weekly leads
Participants
Strategic Implementation:
Phase 1: Frontend Optimization: Streamlined current processes and optimized existing customer acquisition systems for maximum efficiency
Phase 2: Brand Foundation: Implemented new logo, positioning, website architecture, and core focus around AI and German economic trends
Phase 3: Segment Launch: Pushed and implemented new consulting and high-performance business segments of core personal brand
Phase 4: Digital Scaling: Scaled new brand segments through innovative digital products, webinars, and automated revenue systems
Complete Rebranding from the Academy to consulting and high-performance business segments: The Academy positioning limited market reach to beginners and individual entrepreneurs, while the consulting rebrand targeted established mid-market companies (10-500 employees), dramatically expanding addressable market size and pricing potential.
Strategic Logo Development: We transformed the logo from a traditional circular academy badge to a bold, forward-leaning mark that embodies Höller's core values: stability, courage, and the power to drive transformation. The new logo represents the ability to challenge established thinking and pioneer completely new approaches, reflecting Höller's expertise in guiding clients beyond conventional solutions toward breakthrough strategies.
Growth-Focused Market Positioning through AI and current market opportunities: Strategic positioning around AI adoption and German economic digitalization trends created competitive differentiation by addressing previously unmet mid-market needs that established competitors overlooked. That’s how we positioned Höller as the forward-thinking consulting partner for technology-driven business transformation
High-Quality Short Film Production with compelling storyline: Professional film production established premium market authority and credibility, essential for addressing high-ticket consulting segments: moving beyond motivational speaking perception to strategic business consulting positioning
923 High-Converting Ad Creatives professionally designed and battle-tested across multiple brand positioning strategies and market messages
43 Conversion-Optimized Landing Pages custom-engineered for maximum lead capture efficiency across diverse customer segments
1,277 Strategic Web Graphics created to support visual marketing system for all brand segments
66 Professional Animations produced to enhance engagement and conversion rates across multiple brand touchpoints
Unified Brand Identity System with logos, positioning, and visual identity: Systematic brand architecture across all transformation phases ensured consistent customer recognition while enabling gradual market repositioning without losing existing brand equity
3 Webinars executed across beginner and high-ticket markets to drive more audience engagement and conversions
The truth you can't un-know
You + Marketing.MBA
= Our Next Success Story.
These results aren't accidents. Your transformation from competitor to category leader starts with one strategic decision.
Services
Case Study
How Jürgen Höller Added Over $10M+ in Revenue in 7 Months with Us
This case study documents results from our 2024 half-year-collaboration with one of Europe's leading success trainers and seminar entrepreneurs. This partnership focused on passing along our expertise and completely rebranding Jürgen Höller in order to drive measurable performance enhancements and revenue optimizations.
~$10 M+
total revenue in 7 months.
8.65
ROAS with ~$1.1M ad spend.
$430,000
monthly peak ad spend.
2,000+
weekly leads at peak performance.
12,800+
webinar/event participants.
Problem
Market misperception as motivational coach preventing penetration into consulting and high-performance business optimization markets
Outdated positioning strategy, entirely disconnected from current trends like AI adoption and German market opportunities
Inconsistent lead generation, creating unpredictable revenue cycles and planning challenges
Low event attendance rates, leaving significant live event capacity unfilled
Limited revenue scalability due to single-segment focus and manual lead acquisition processes without systematic frameworks
Goal
Reposition core brand around AI and current growth trends to capture bigger market share
Build strategic lead acquisition system to generate consistent, high-quality leads at scale
Execute comprehensive brand segmentation for consulting and high-performance business segments
Implement high-quality film production with compelling storylines to establish premium market positioning
Fill live events predictably through systematic audience building and conversion optimization
Achieve measurable profitable growth with clear ROAS benchmarks and performance metrics
Create systematic processes for sustainable revenue scaling and business growth
Result
~$10M+ Total Revenue generated in 7 months through systematic brand segmentation and multi-segment lead acquisition dominance
8.65x ROAS Achievement through ~$1.1M+ strategic ad spend, generating exponential returns across all brand segments
200,000,000 Total Impressions generated through precision-targeted advertising campaigns across all brand segments
2,000+ Peak Weekly Leads flowing consistently across multiple customer segments at optimal conversion performance
12,800+ Live Event Attendees achieved in just 6 months
IMPRESSIONS
ROAS
peak weekly leads
Participants
Strategic Implementation:
Phase 1: Frontend Optimization: Streamlined current processes and optimized existing customer acquisition systems for maximum efficiency
Phase 2: Brand Foundation: Implemented new logo, positioning, website architecture, and core focus around AI and German economic trends
Phase 3: Segment Launch: Pushed and implemented new consulting and high-performance business segments of core personal brand
Phase 4: Digital Scaling: Scaled new brand segments through innovative digital products, webinars, and automated revenue systems
Complete Rebranding from the Academy to consulting and high-performance business segments: The Academy positioning limited market reach to beginners and individual entrepreneurs, while the consulting rebrand targeted established mid-market companies (10-500 employees), dramatically expanding addressable market size and pricing potential.
Strategic Logo Development: We transformed the logo from a traditional circular academy badge to a bold, forward-leaning mark that embodies Höller's core values: stability, courage, and the power to drive transformation. The new logo represents the ability to challenge established thinking and pioneer completely new approaches, reflecting Höller's expertise in guiding clients beyond conventional solutions toward breakthrough strategies.
Growth-Focused Market Positioning through AI and current market opportunities: Strategic positioning around AI adoption and German economic digitalization trends created competitive differentiation by addressing previously unmet mid-market needs that established competitors overlooked. That’s how we positioned Höller as the forward-thinking consulting partner for technology-driven business transformation
High-Quality Short Film Production with compelling storyline: Professional film production established premium market authority and credibility, essential for addressing high-ticket consulting segments: moving beyond motivational speaking perception to strategic business consulting positioning
923 High-Converting Ad Creatives professionally designed and battle-tested across multiple brand positioning strategies and market messages
43 Conversion-Optimized Landing Pages custom-engineered for maximum lead capture efficiency across diverse customer segments
1,277 Strategic Web Graphics created to support visual marketing system for all brand segments
66 Professional Animations produced to enhance engagement and conversion rates across multiple brand touchpoints
Unified Brand Identity System with logos, positioning, and visual identity: Systematic brand architecture across all transformation phases ensured consistent customer recognition while enabling gradual market repositioning without losing existing brand equity
3 Webinars executed across beginner and high-ticket markets to drive more audience engagement and conversions
The truth you can't un-know
You + Marketing.MBA
= Our Next Success Story.
These results aren't accidents. Your transformation from competitor to category leader starts with one strategic decision.
Services
Case Study
How Jürgen Höller Added Over $10M+ in Revenue in 7 Months with Us
This case study documents results from our 2024 half-year-collaboration with one of Europe's leading success trainers and seminar entrepreneurs. This partnership focused on passing along our expertise and completely rebranding Jürgen Höller in order to drive measurable performance enhancements and revenue optimizations.
~$10 M+
total revenue in 7 months.
8.65
ROAS with ~$1.1M ad spend.
$430,000
monthly peak ad spend.
2,000+
weekly leads at peak performance.
12,800+
webinar/event participants.
Problem
Market misperception as motivational coach preventing penetration into consulting and high-performance business optimization markets
Outdated positioning strategy, entirely disconnected from current trends like AI adoption and German market opportunities
Inconsistent lead generation, creating unpredictable revenue cycles and planning challenges
Low event attendance rates, leaving significant live event capacity unfilled
Limited revenue scalability due to single-segment focus and manual lead acquisition processes without systematic frameworks
Goal
Reposition core brand around AI and current growth trends to capture bigger market share
Build strategic lead acquisition system to generate consistent, high-quality leads at scale
Execute comprehensive brand segmentation for consulting and high-performance business segments
Implement high-quality film production with compelling storylines to establish premium market positioning
Fill live events predictably through systematic audience building and conversion optimization
Achieve measurable profitable growth with clear ROAS benchmarks and performance metrics
Create systematic processes for sustainable revenue scaling and business growth
Result
~$10M+ Total Revenue generated in 7 months through systematic brand segmentation and multi-segment lead acquisition dominance
8.65x ROAS Achievement through ~$1.1M+ strategic ad spend, generating exponential returns across all brand segments
200,000,000 Total Impressions generated through precision-targeted advertising campaigns across all brand segments
2,000+ Peak Weekly Leads flowing consistently across multiple customer segments at optimal conversion performance
12,800+ Live Event Attendees achieved in just 6 months
IMPRESSIONS
ROAS
peak weekly leads
Participants
Strategic Implementation:
Phase 1: Frontend Optimization: Streamlined current processes and optimized existing customer acquisition systems for maximum efficiency
Phase 2: Brand Foundation: Implemented new logo, positioning, website architecture, and core focus around AI and German economic trends
Phase 3: Segment Launch: Pushed and implemented new consulting and high-performance business segments of core personal brand
Phase 4: Digital Scaling: Scaled new brand segments through innovative digital products, webinars, and automated revenue systems
Complete Rebranding from the Academy to consulting and high-performance business segments: The Academy positioning limited market reach to beginners and individual entrepreneurs, while the consulting rebrand targeted established mid-market companies (10-500 employees), dramatically expanding addressable market size and pricing potential.
Strategic Logo Development: We transformed the logo from a traditional circular academy badge to a bold, forward-leaning mark that embodies Höller's core values: stability, courage, and the power to drive transformation. The new logo represents the ability to challenge established thinking and pioneer completely new approaches, reflecting Höller's expertise in guiding clients beyond conventional solutions toward breakthrough strategies.
Growth-Focused Market Positioning through AI and current market opportunities: Strategic positioning around AI adoption and German economic digitalization trends created competitive differentiation by addressing previously unmet mid-market needs that established competitors overlooked. That’s how we positioned Höller as the forward-thinking consulting partner for technology-driven business transformation
High-Quality Short Film Production with compelling storyline: Professional film production established premium market authority and credibility, essential for addressing high-ticket consulting segments: moving beyond motivational speaking perception to strategic business consulting positioning
923 High-Converting Ad Creatives professionally designed and battle-tested across multiple brand positioning strategies and market messages
43 Conversion-Optimized Landing Pages custom-engineered for maximum lead capture efficiency across diverse customer segments
1,277 Strategic Web Graphics created to support visual marketing system for all brand segments
66 Professional Animations produced to enhance engagement and conversion rates across multiple brand touchpoints
Unified Brand Identity System with logos, positioning, and visual identity: Systematic brand architecture across all transformation phases ensured consistent customer recognition while enabling gradual market repositioning without losing existing brand equity
3 Webinars executed across beginner and high-ticket markets to drive more audience engagement and conversions
The truth you can't un-know
You + Marketing.MBA
= Our Next Success Story.
These results aren't accidents. Your transformation from competitor to category leader starts with one strategic decision.