In our program, consulting and SaaS founder Adrian Kiwus was able to overcome the persistent uncertainty that comes with building a software business without a role model by restructuring his company setup and implementing a marketing strategy built around real customer pain points.

Adrian and his father had spent over 7 years helping more than 2,500 clients gain new customers through referral systems. When they decided to turn their consulting methodology into a standalone software, Tailscale, neither had experience in SaaS development, marketing, or scaling a platform product. The questions were real: How do I structure the company? Should we market the software separately or together with consulting? How do I keep churn low? And there was no one in their circle who had done it before.

Within the collaboration, Adrian grew the platform to over 1,500 active users, generated significantly more revenue in the year the measures were implemented, and earned recognition from Focus Business as one of the 500 fastest-growing companies in Germany and from the Financial Times/Statista as one of the 1,000 fastest-growing companies in Europe.

A single intensive day working 1-on-1 with Raoul answered virtually every strategic question they had prepared, from company structure to software marketing to customer retention. Adrian estimates that the restructuring of the company setup alone paid back the entire investment many times over.

For Adrian, it confirmed the instinct he had coming in: the potential was already there, but it took the right outside perspective and structure to unlock it. The quality of your questions determines the quality of your answers. And with the right people across the table, even a significant investment becomes a simple calculation.

If you want to break through your own growth ceiling and begin consistently adding qualified users and clients to your platform every month, secure your free growth session now.