In this free live workshop, Raoul Plickat walks you through the 5-layer audit that traces your spend from click to closed deal in 20 minutes, pinpoints exactly where it's leaking, and shows you which layer to fix first. Built on the system behind $1.5B+ in client revenue across 500+ businesses.
Trusted by 500+ clients
Germany's Marketer of the Year 2022 & 2023
$1.5B+ in client-generated revenue
500+ businesses
scaled
The 5-Layer Self-Audit
The 20-minute audit that finds the one constraint actually capping your pipeline. You'll score your business 1–10 across unit economics, customer language, offer-market fit, journey coherence, and tracking. Most founders score 20–30 out of 50. The audit shows you exactly which layer to fix first.
The 15 Most Common Mistakes
Mapped across every stage from cold click to closed deal. Any one of them could be the constraint capping yours.
Stop Wasting Sales Calls
Why your sales team keeps burning hours on calls with prospects who can't afford the offer. And the layer that fixes it before the calendar invite goes out.
One System, Not Three Silos
How outbound, paid ads, and organic stop running in silos and start working as one system. So prospects arrive at the call already half-sold.
The 40-Minute Campaign Build
The campaign that used to take a marketing team 10 weeks, now built in 40 minutes. What that means when you're running with a lean team.
A Forecast You Can Trust
The math that takes "hope" out of your forecast. So you know what next quarter looks like before it starts.
BEFORE the Workshop:
Your CRM is full of "interested" leads who went silent and nobody on the team can tell you why.
One month closes five deals. The next closes one. Same team, same spend, no explanation.
Your tracking says one thing. Your bank account says another. You've stopped trusting either.
Outbound runs over here, ads run over there, and they share nothing and pull in different directions.
Every new campaign starts from scratch because nothing the last one taught you got captured.
AFTER the Workshop:
You know which calls are worth your sales team's time before they pick up.
You can explain why a good month was good, which means you can repeat it.
Tracking you actually trust, because it ties an ad click to a closed deal in one line.
Outbound, ads, and organic running on one playbook, so every touchpoint pulls the same prospect forward.
Each campaign feeds the next instead of resetting the meter every quarter.
14.05.2026, 11 AM EST / 5 PM CET / 7 PM GST LIVE
Why growth feels unstable
Your CRM is full of "interested" leads who said they were ready and went silent. Your sales team is burning hours on calls with prospects who can't afford the offer. Every time you scale spend, lead quality drops and cost per booked call goes up.
What’s actually broken
The instinct is to fix this at the ad level: new creative, fresh copy, a different agency, a new tool. The problem almost never lives there. What's actually broken sits one or two layers deeper, in the offer language, landing pages, outbound logic, and nurture flow that everyone keeps treating as already solved.
What this workshop shows you
The Constraint Cascade principle: a system breaks at its weakest joint, not its loudest one. The 5-layer audit finds the joint. In 20 minutes, you'll know which layer is capping your pipeline and what to fix first, so spend stops pouring into the same leak.
14.05.2026, 11 AM EST / 5 PM CET / 7 PM GST LIVE
SaaS Founders & Growth Leaders
SaaS founders & growth leaders with $1M–$10M ARR. Great product, pipeline that doesn't follow. You're spending on ads and can't tell which dollar drove a closed deal. Demo volumes spike and drop with no clear pattern, and nobody on the team can tell you why. You need a system that turns ad spend into trackable, qualified pipeline you can plan around.
Agency & B2B Provider Owners
Agency & B2B Service Provider Owners with $1M+ in revenue. Most growth came from referrals and your personal network. Now your prospects are "exploring options" with no real budget, cost per booked call keeps rising, and every channel feels saturated. You want fewer leads and bigger deal sizes, not more noise.
Personal Brands & Coaches
Personal brands & expert businesses with high-ticket offers. Your audience tells you they love your content. They don't buy. List grows. Calls don't. You want a nurture and conversion layer between your free content and your high-ticket offer so the audience you already have actually turns into revenue.
This is NOT for:
Pre-revenue or sub-$1M businesses, low-ticket e-commerce, transactional self-serve SaaS, or anyone looking for a single tactic instead of a system.
Proven across 500+ businesses:
Consulting company:
$110M+ revenue, 559% ROAS sustained for 5+ years
Sales trainer:
Copecart:
Pressmaster.ai:
Raoul Plickat
Founder, Marketing.MBA
Raoul Plickat is the founder of Marketing.MBA and was named Germany's Marketer of the Year in 2022 and 2023.
Over 14 years, he's built the go-to-market systems behind some of Europe's largest businesses. The frameworks come from $1.5B+ in client-generated revenue across 500+ companies. He bootstrapped Copecart to $1.3B GMV and built Pressmaster.ai to $1.3M ARR in 7 months using the same systems he'll walk through on May 10.
His core argument: high-ticket businesses keep failing because they apply ecommerce tactics to a fundamentally different game. The workshop is the distilled version of what works when you stop doing that.
Today he leads 300+ employees across five continents.
Is this for me if I'm spending under $20K/month on ads?
Is this relevant for e-commerce?
Is this available in German?
Is this really free?
Is this a webinar where you pitch for 45 minutes?
I already run ads. Is this still relevant?
How long is the workshop?
