For marketing teams and marketers

Specific Marketing
‍know how that turns your brand into a Meisterwerk

Leverage deep psychological understanding to emotionally charge your brand, get customers really excited about your product, and scale effectively through paid advertising.

Request collaboration now

Market leaders do NOT emerge by chance.

Anyone who claims this is either lying or doesn't know any better ...

Market leaders are created through a concrete sequence of planned actions.

How do we know this? We've achieved it repeatedly and with announcement exactly like this over the past years.

After a decade behind the scenes, we are lifting the curtain for the first time and revealing what it really takes:

A unique character with values and opinions. That suit the employees and founders as well as embody the audience.

As well as clearly recognizable campaigns that "strike a nerve" and take up so much space in the minds of potential clients that it literally eliminates all other market competitors.

We call these companies that unmistakably stand for something and are category winners: Meisterwerk (Masterpiece)

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Jetzt Zusammenarbeit anfragen

Why "just another marketing strategy"
won't help you

At most cases, marketing is (unfortunately) chaotic

They adopt strategies from other brands, utilizing them without a deep understanding of the underlying psychological principles.
‍
At best, they achieve mediocre results - often none at all.

That's what creates the typical 'run-of-the-mill' marketing

You are not recognizable.
You have no positioning to differentiate yourself from the competition, which are popping up like mushrooms.
‍
And you certainly can't build a successful brand that gets people excited about your product.

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What you need instead:

1 Multidimensional marketing to be visible everywhere

The first step is to understand which platforms you need to be visible on. You need to prioritize them and gradually turn these platforms into a constant source of leads for you.

It is important to create content that aligns with the platform. An email's tone differs from that of a Facebook post, just as a YouTube video varies from a TikTok ad.

2 A big idea that pulls focus like a gravitational force

In order to stand out, you need to understand exactly what the deepest needs and desires of your audience are. Then, you can use this information to create a unique big idea.

A big idea is a new thought that "strikes a nerve" with your potential client, leaving a lasting impression in their minds and creating mental availability.

3 The KFC-Method to further scale your marketing efforts at a high level

There is always a marketing asset (video, image, interview, ...) through which your audience has a first point of contact with you. Identify it and then scale it through paid advertising.

Even if the turnover is not directly measurable, it remains the key for genuine recognition. The second step is to consciously create more content like this and link it to your big idea.

4 Transparency about your figures so that you can make decisions quickly

All decisions in your marketing should be based on facts, figures and data. To do this, you need a system that shows you the success of your campaigns at a glance.

This is the only way you can detect anomalies, consciously assign them, and grow your marketing exponentially rather than linearly.

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Imagine you knew exactly at all times

Why your current online marketing efforts are falling short, and how establishing a clear guiding thread can help build your brand - increased revenue being a byproduct.

The psychological principles behind long-term brand success.

How to find your exact target group with interest-based targeting.

Understand the deep needs and desires of your target group and how to leverage them to get people excited about your product.

Where both you and your employees need to begin when an issue arises, and how to enhance ad performance once more.

Which parameters you need to change in your marketing in order to scale profitably in the long term.

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DISCLAIMER:

These methods are not suitable for beginners

Among other things, it is assumed that:

You have an established business model
(at least 7- to 8-digit annual turnover).

You are ready to take unconventional paths to build your brand

You have already delved into branding.

This collaboration is exclusive for:

Marketers seeking to learn, understand, and implement multidimensional campaigns for themselves or their clients.

E-commerce, IT, software and real estate companies that want to emotionally charge their brand with unique principles

Coaches, consultants and agencies who want to consistently attract qualified leads with performance marketing and branding.

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Customer testimonials, so you know
whether it is worth reading on

Adrian Kiwus

We got so many great tips in the workshop alone that probably saved us 10 times the investment.

Tobias Kurz

The collaboration with Raoul and his team is very productive and uncomplicated. A very, very fruitful and great collaboration.

Roland Wienen

You get results every week when you work with Raoul. There's no way to prevent that!

Julian & Max Bertlein

WBD IMMO GmbH & Co. KG

After the workshop with Raoul, we were able to recoup the costs immediately - an instant success.

Niklas Spelmeyer

Ecommerce.de Consulting GmbH

Now, I have this progress in marketing, that something is happening, something is changing and we can feel that.

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Once set up, our system achieves these results

Sales Trainer

2016 to 2023

91.700.000 €

Revenue generated

264.000.000+

E-mails sent

82.500+

Event ticket sales

Webinars held

Key actions

2 books written, promoted and launched ("Entscheidung: Erfolg", "Unfaire Digitale Dominanz").

Organization and execution of 92 live webinars in 2 years.

3 own live event series created, planned, promoted and executed.

Installed own infrastructure and fulfillment for high-price products (€ 5,000 - € 60,000 price range).

Philipp Plein

2.500.000 €

Turnover generated in 6 days

3948%

ROAS

65.068 €

Advertising spend

13.029.698

Impressions

Key actions

Implementation of the Black Friday campaign, which generated sales of €2.5 million in 6 days with an advertising budget of €65,000 (3950% ROAS).

Implementation of the Milan Fashion Week campaign through paid advertising (the brand's most-watched fashion show at the time).

Launch of the LED shoe.

Training of the Philipp Plein marketing team (running profitable Facebook campaigns).

Christian Bischoff

2016 to 2019

2.748.000 €

Revenue generated

28.000+

Event ticket sales

57.500+

Book sales

12.000+

Live webinar participants

Key actions

Elimination of the headband and transformation of the brand to ensure broad appeal.

Promoted 2 books and sold a total of 57,500 copies.

Live webinar planned, promoted and executed with over 12,000 participants.

Komplette Produktion eines Motivationsfilms organisiert, durchgeführt und vermarktet.

Consulting Company from Koblenz

559 %

ROAS for more than 5 years

100 % pro Jahr

Average increase in sales

92.482

Book sales

+15.000.000 €

Advertising spend

Key actions

Since 5 years we have consistently generated thousands of customers (ROAS of 559 %).

Achieved nationwide recognition with several major campaigns (e.g. "GOAT of Koblenz").

Promoted 4 books and sold 92,482 copies.

Planned and executed 2 webinars, each generating more than €1 million in sales.

Even at software companies

200.000.000 €

Annual sales volume

60.000+

Registrations per year

In 6 Jahren

built up from 0 and constantly scaled

3.500.000 €

Annual-Recurring-Revenue

75.000+

Platform users

455%

Growth in 15 months

92.000 €

Monthly turnover

700+

Gained customers

268%

Growth in 11 months

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Frequently Asked Questions

What do you mean by a "Meisterwerk"?

For us, a Meisterwerk is an unmistakable corporate brand that stands out among thousands of companies. Through the combination of branding, direct marketing and big ideas, a company develops into an uncopyable Meisterwerk that outshines all competitors and achieves market leader status.

What does a collaboration look like in practice?

It depends on your company, your needs and the type of collaboration. We offer workshops, individual programs and long-term collaborations, depending on how you are currently positioned and what goal you are pursuing. If you would like to find out more, please ask about a collaboration, and we will see together how we can help you.

Can you truly help me?

As long as you meet our requirements and pursue ambitious goals, definitely. However, we don't work with everyone. We only work with companies that have already exceeded 7-digit annual sales and want to take the step to 8-digit sales. If in doubt, please send us a request for cooperation, and we will find out whether we can help you.

Why do I need to request a collaboration?

Prior to collaboration, it is pivotal to evaluate compatibility. We choose to collaborate with businesses that align with our values and where we can make a meaningful impact, ensuring mutual advantages.

What costs can I expect?

The cost of our collaboration depends on the scope of the support and your individual goals. To be able to make you an exact offer, we recommend that you discuss your needs and goals in the free potential analysis that follows your cooperation request.

How do you differentiate yourselves from other service providers?

We don't see ourselves merely as service providers, but as partners equally invested in your success. Your achievements are ours, and we spare no effort in surpassing the predefined goals.

How much time should I allocate for collaborating with you?

Collaborating with us demands time and dedication. Therefore, if you seek a solution that requires no effort on your part, this may not be the right fit for you.

Can you take care of this for me?

While most of our services rely on client participation, we also provide a Done-For-You solution for a select group of customers. If you are already generating over €2.5 million per year and are interested, submit a collaboration request now.

Request collaboration now

Specific Marketing‍know how that turns your brand into a Meisterwerk

Market leaders do NOT emerge by chance.

Lieber Unternehmer…

Wie pflanzt man eine Idee in die Köpfe seiner Zielgruppe ein?

Deshalb scheitern 99% der Unternehmer beim Aufbau ihrer Marke…

Das hier machen die meisten Unternehmer beim Thema Branding und Marketing noch richtig…

Branding und Marketing messbar machen geht nicht? Unser über 11 Jahre gesammelter Datenschatz beweist das Gegenteil…

Denn was bringen dir all die Leads… Wenn du sie nicht in begeisterte Fans verwandeln kannst, die immer wieder bei dir kaufen?

Während Kundengewinnung für die meisten Unternehmen ein Experiment ist… haben wir ein vorhersehbares System daraus gemacht

Why "just another marketing strategy" won't help you

What you need instead:

1

Multidimensional marketing to be visible everywhere

2

A big idea that pulls focus like a gravitational force

3

The KFC-Method to further scale your marketing efforts at a high level

4

Transparency about your figures so that you can make decisions quickly

Imagine you knew exactly at all times

DISCLAIMER:

These methods are not suitable for beginners

Customer testimonials, so you knowwhether it is worth reading on

Adrian Kiwus

Tobias Kurz

Roland Wienen

Julian & Max Bertlein

Niklas Spelmeyer

Once set up, our system achieves these results

Sales Trainer

Key actions

Philipp Plein

Key actions

Christian Bischoff

Key actions

Consulting Company from Koblenz

Key actions

Even at software companies

Frequently Asked Questions

Specific Marketing
‍know how that turns your brand into a Meisterwerk

Why "just another marketing strategy"
won't help you

Customer testimonials, so you know
whether it is worth reading on